About EngaChat
AI-Powered Customer Engagement, Built for Automotive Dealerships.
EngaChat is a fully managed AI sales assistant designed to help dealerships engage website visitors, answer vehicle-shopping questions, capture customer inquiries, and connect shoppers with the next step in their buying journey.
EngaChat at a glance
Fully managed- Product
- AI sales assistant for dealership websites
- Managed by
- Car180
- Built for
- Dealership owners, general managers, and internet teams
Configured, installed, and managed by Car180. No self-service chatbot builder is required.
A dealership assistant that answers the questions shoppers actually ask.
EngaChat is not a generic chatbot bolted onto a website. It is configured around one dealership's inventory resources, policies, and approved content, then managed on an ongoing basis.
AI-powered website conversations
Answers shopper questions in a chat on your dealership website, at any hour, using the information your store approves.
Vehicle and inventory assistance
Helps shoppers explore vehicles from the inventory resources your dealership supplies, and points them to the right vehicle pages.
Financing and trade-in guidance
Explains your financing resources, application steps, and trade-in information. Terms, rates, and approval stay with your finance team.
Customer inquiry capture
Collects contact details only when a shopper chooses to share them, then sends your team the conversation summary and inquiry.
Test-drive request guidance
Points shoppers to your test-drive request or scheduling process, and leaves the appointment itself to your team.
Video-assisted responses
Can surface a dealership-provided vehicle video when it fits the conversation. Video responses require configured video resources.
Dealership knowledge and policies
Works from dealership-specific content, policies, and resources, so answers reflect how your store actually operates.
Where EngaChat draws the line
The assistant supports the conversation. Decisions, commitments, and terms stay with the dealership.
- Does not approve financing, quote final terms, or guarantee an interest rate.
- Does not confirm appointments or guarantee vehicle availability.
- Does not synchronize conversations into a CRM automatically.
- Does not replace the judgment of your sales, finance, or BDC team.
Built around the dealership customer journey.
From the first website question to a conversation with your team, EngaChat supports the steps a shopper takes before they are ready to talk.
- 01
The first question
“Do you have a three-row SUV that fits my budget?”
EngaChat answers from your inventory resources and approved content, then asks what matters most to the shopper.
- 02
Comparing the options
“What's the difference between these two models?”
It helps shoppers compare vehicles, explain features, and link to the right vehicle detail pages.
- 03
The next step
“Can I apply for financing and include my trade-in?”
It explains your financing and trade-in resources, and points to the application or request page.
- 04Handoff
The conversation reaches your team
“I'd like to talk to someone about this one.”
When the shopper chooses to share details, EngaChat records consent and notifies the recipients your dealership configures, with a summary of the conversation.
Illustrative examples. Actual conversations reflect the information, inventory resources, and policies your dealership provides. See the live demo for a sample conversation.
EngaChat is configured, installed, and managed for your dealership.
Car180 handles the setup work behind the assistant: dealership-specific configuration, the knowledge it answers from, website implementation, and ongoing management. Your team provides the approved information, inventory resources, and brand direction.
Car180 handles
- Initial setup and configuration
- Website integration
- Dealership knowledge updates
- Inventory resource updates as supplied
- Video knowledge updates as supplied
- Ongoing configuration and maintenance
Your dealership provides
- Approved dealership information
- Inventory resources as supplied
- Videos you want used in conversations
- Website platform access during installation
Update scope and timing are confirmed with your dealership during onboarding.
Integration options are reviewed during implementation
Lead routing, CRM delivery, and other connection options depend on your website platform and are confirmed with your dealership before configuration begins. Nothing is connected automatically.
Designed for the conversations your website already gets.
Shoppers arrive with practical questions about vehicles, payments, trade-ins, and appointments. These are the scenarios EngaChat is built to handle.
Finding vehicles
“Which SUVs do you have with third-row seating?”
Searches the inventory resources your dealership supplies and surfaces the matching vehicles.
Comparing models
“How does this trim compare with the other one?”
Walks through the differences using your vehicle content, and links to both vehicle pages.
Exploring financing resources
“Where do I apply for financing?”
Points to your application page and explains the steps, without quoting terms.
Understanding trade-in options
“Can I include my trade-in?”
Explains your trade-in process and points to the valuation or appraisal request.
Requesting test drives
“Can I drive this one this weekend?”
Shares your test-drive request process. Your team confirms the appointment.
Connecting with staff
“Can someone call me about this vehicle?”
Collects contact details when the shopper agrees, and notifies the recipients your dealership configures.
Questions are illustrative. What EngaChat can answer depends on the content, inventory resources, and policies your dealership provides.
It supports your team. It does not stand in for it.
EngaChat is built to answer what it can support with approved information, and to hand the rest to the people at your dealership.
Answers from approved information
EngaChat works from the dealership information, inventory resources, policies, and videos your store provides. It does not invent vehicle availability or pricing.
Clear about what it cannot do
It points shoppers to your team for financing approval, appointment confirmation, final pricing, and trade valuation.
Consent before contact
Contact details are collected only when a shopper chooses to share them, using the consent language on the form.
A handoff, not a replacement
Your sales, finance, and BDC teams keep professional judgment and own the relationship. EngaChat handles the opening conversation and passes it on.
Answer accuracy depends on the information your dealership supplies and keeps current. Updates to that information are agreed with Car180 as part of the managed service.
Our Editorial Team
Practical reading for dealership operators and marketing teams.
EngaChat publishes educational Resources content about dealership AI, website customer engagement, lead generation, and digital retailing. Everything in the library is written and maintained by the EngaChat Editorial Team.
The team explains how AI-powered website engagement works on a dealership site, and where the boundaries are.
Get started
See What EngaChat Can Do for Your Dealership.
Book a live demonstration and Car180 will walk through the assistant as a shopper would experience it — then explain what implementation involves for your website.